Did you ever want something so badly that you poured your heart and soul into it just to bring it to life?
I had a Big Dream, and it fueled my passion through hours and hours of hard work.
Along the road of that journey, I watched as my Big Dream grew, evolved, and transformed into something even bigger and more beautiful than I could have possibly imagined.
And starting March 8th, I want you to dream it with me.
When Robert and I founded this company in 2014, we wanted to inspire self-confidence in women through the small, simple act of making their own skin care. We included touches, like affirmation cards and labels with positive messages, to instill a sense of self-worth and beauty with something they use everyday.
We pursued that dream with an incredible intensity. By the end of 2015, we had sold at nearly a dozen of the most highly regarded craft shows on the West Coast. We had shipped online orders to forty-five U.S. states and eight other countries. We were two-time finalists in the Martha Stewart American Made contest.
But then, something funny happened.
Nearly every time I heard from our most ardent customers–in person, on social media, in emails–they would tell me variations on the same story.
“I gave this kit to my niece and she felt just like a scientist when she unpacked all the bottles and vials!”
“My daughter and I pretended we were chefs mixing up ingredients for something special.”
“I bought this for a girls’ sleepover and it couldn’t have been more fun!”
All this time, I was working to inspire self-confidence in women. To redefine beauty.
I started to dream bigger.
And it happened when I started to think smaller.
Because the women most in need of self-confidence and inspiration are actually women-in-the-making.
- Did you know that the number of women earning Bachelor’s degrees in computer science in the U.S. has plummeted from 37% in 1984 to 12% in 2011?
- Or that a recent study conducted by the Girl Scouts suggests that girls who are interested in STEM are more likely to view obstacles as something that can make them stronger?
- Or that a recent survey of 200 female entrepreneurs from Inc 5,000 companies identified female mentorship as a critical part of their success?
In every girl, there is a potential inventor. A potential artist. A potential entrepreneur. A potential chemist. And we can help to nourish and unlock that potential.
We want to empower the next generation of promising young women to become leaders that can integrate logic, creativity and intuition to solve the problems of the world around them.
And we’re going to do it with a simple kit.
Utilizing the latest research in STEAM education and Whole Brain Learning, we have redesigned our skin care kits to enable a girl to have fun creating her own skin care and to give her information and activities that will excite her curiosity and imbue her with confidence.
We have increased the number of flavors, fragrances and colors available in each kit, so a girl can experiment, create a signature blend, and document her distinctive formulation.
We have also completely re-imagined the kit instructions as an Instructional Activity Booklet that will emphasize the science behind the skin care and facilitate constructive self-reflection.
And the fun doesn’t end with the kits anymore! Kit creators will also gain free online access to an exclusive site filled with ad-free educational content and fantastic activities.
In a couple of days, you’ll get your first look at the newly re-envisioned Create-Your-Own Skin Care kits. I’ll take you from concept to finished product, so that you can understand just how much loving care has gone into every step.
Things are about to get really exciting around here! Together, we are going to inspire the next generation of young women to Dream Big.
Hey there! If you’re not following us on Instagram, you’re missing out on some unbelievable giveaways! Check us out over there (@handcraftedhoneybee) for a chance to win big once we celebrate the launch of our new kits.
And while I’m making crazy-generous offers, make sure you subscribe to our email newsletter to take advantage of some pretty incredible subscriber-only deals.