When Robert and I sit down to develop our annual strategic plan, we like to craft a theme for the year. That short phrase helps to summarize our overall vision, guide our decisions and provide a measure for success when we look back at the end of the year.
This year, we want to Dream Big.
Shaped By Our Past
The theme we selected at the start of 2015 was “Transformation,” and boy did we live up to that!
I wrote a bit about it in our 2015 Year in Review, but here’s the quick recap. Over the course of the year, we took a business in its infancy and grew it to a company with customers in nearly every U.S. state and in several countries around the world.
We also had many opportunities to talk one-on-one with our customers, fans and friends at craft shows, through our blog, and via email correspondence. And those conversations helped to give us the encouragement and clarity we needed to chart a course for the coming year.
With a Clear Vision for the Future
When I established this company with my husband, it was founded on a simple idea. Small acts–like choosing natural skin care products or making it by hand–have the power to build a woman’s self-confidence and inspire her.
We believe that women have the capacity within them to dream big and do great things. Sometimes all they need is a tiny spark to ignite that fire.
Your emails, your product reviews, your social media posts–all of it has reinforced the truth of that belief. But you have given us more than that. Your feedback has been instrumental in guiding the changes you’ll be seeing in the coming months.
Same Great Products, Even More Value
If you already love our kits and skin care products, I have good news for you! Our 2016 product offerings will be virtually identical, but we will be making those products even better and more enjoyable for you.
Here’s a sneak peek into what you can expect:
- Skin care formulations that will soon be completely free of nut allergens
- Skin care kits that will offer you an even greater ability to customize and create your own signature style
- Packaging and labeling that will more effectively communicate our message of self-confidence and help us to connect more deeply with you
Making Your Online Experience Even Better
In the coming months, you’ll see some changes to the look and feel of our website. Think of it like a renovation to your favorite boutique: the business itself hasn’t changed but the shop is laid out differently when you walk through our virtual doors.
Soon, your experience navigating our site will be more streamlined, with a wealth of online material (like video and resources) to supplement your printed kit instructions. We’ll also offer some cool exclusive content for kit creators…more on that in an upcoming blog post!
Dream Big with Us
Product improvements: check.
Website improvements: check.
…so why is 2016 the year for dreaming big?
My Big Dream gets me so excited that I can’t fit it into a single blog post! It goes way beyond the products we offer.
My Big Dream is all about the way Handcrafted HoneyBee can change lives. Specifically, the lives of women who most need the confidence to pursue their Big Dreams.
My Big Dream is all about the kinds of relationships we can have, the kinds of conversations we can share, and the kinds of dreams we can bring into being together.
I’m extending you the invitation to dream big with me! As you read the blog over the next few months, you’ll start to see my Big Dream begin to take shape. But I hope that you’ll also give voice to your dreams for the year and for the future.
What path do you want your life to take? What’s holding you back from fully embracing that dream and pursuing it with devotion? What do you want to see a year from now, when you look back on 2016?
2016 can be a big year for us all, if we dream big together.