I can still remember it like it was yesterday.
It was a Thursday in September 2014–one day before my 34th birthday–and I sat trembling as I read the email for the fourth time:
We have some exciting news for you!
Each week, Martha and our panel of 16 esteemed judges review the American Made nominations searching for creative, beautiful, useful, and innovative products. Among thousands of nominees, your small business and profile stood out.
We’re pleased to announce that you have been named a 2014 Martha Stewart American Made Awards finalist. Congratulations!
I simply couldn’t believe that our little business, less than a year old, had been selected by a panel of expert judges as a finalist out of an initial group of thousands of nominees.
But little did I know that there was so much more to come. Over the next month, we spread the word, found new fans, and created enough buzz to garner over 32,000 votes. By the time the contest ended, Handcrafted Honey Bee had finished in second place in the popular vote out of 1,000 finalists!
In the end, we had lost the contest, but we had come so close to winning. And we had gained so much more for ourselves, in terms of our confidence, our growth, and our exposure.
Here is a sample of the many things that happened as a result of participating in the 2014 Martha Stewart American Made Awards:
- Multiple magazine, blog and newspaper interviews
- Local TV news coverage on KGET 17, Bakersfield
- A radio interview on First Look with Scott Cox
- A podcast interview with Donna Maria Coles Johnson of the Indie Business Network
- An invitation to join the Martha Stewart American Made Marketplace
- Retail sales in 42 states and 7 countries outside the U.S.
Here’s a picture from our interview on AM 1180, Kern Radio
It’s All Happening Again
Here it is a year later, and we are once again honored to be selected as a finalist in the Martha Stewart American Made Awards! Starting tomorrow, September 21st until midnight EDT on October 19th, people all over the world can vote every day for their favorite makers, designers, and entrepreneurs.
The lucky winner of the Audience Choice Award will receive:
- Two insider passes to the American Made Event on November 7, 2015, hosted by Martha herself
- $10,000 cash
- Round-trip plane tickets for two to New York City
- Two nights stay in an upscale Manhattan hotel
- And a chance to be featured on Martha Stewart’s website
Let’s Win This Together!
Handcrafted Honey Bee began with a desire to offer women skin care that truly matters. Whether they make it with one of our DIY skin care kits or they purchase a natural skin care product that has been handcrafted by us, women can feel confident and proud of the choices they make for themselves and their loved ones. We want you to feel creative. We want you to feel in control of your skin care. And we want you to share those feelings with others.
Our customers and friends have been on this journey with us from the very beginning, and we’d like to invite you to come along on this part of the adventure too.
If you would like to help us win the Martha Stewart American Made Audience Choice Award, there are three simple things that you can do:
- Go to the Martha Stewart American Made website to create an account–or get a password reminder if you were voting for us last year.
- Visit our page on the American Made website.
- You get six votes everyday. You can vote for six different finalists…or you can use all six to support us. We’ll love you if you do!
An Extra-Special Opportunity for You
It can be tough to remember to log-in everyday to vote. If you want to be sent a daily reminder, you can join a special newsletter that I’ll be sending out. This subscriber list is distinct and separate from the one we maintain for our main HHB newsletter. Just like last year, after the contest is over, I delete the “daily reminder” email list forever.
This is no ordinary newsletter! I want to send you something that you’ll look forward to opening every day, and I want to thank you for helping to bring us one step closer to meeting Martha. So I’m going to include all kinds of exclusive content for the people that sign up to receive daily reminders. There are going to be fun stories, amazing deals, special giveaways, invitations to meet up on Periscope, and maybe even a sneak-peek at a very exciting new project that we have in the works.
And here’s the best part: you don’t have to give us a single vote to receive all this great stuff! All you need to do is sign up to receive our daily vote reminders.
Please join us on this exciting journey for the next month! You can register to receive a daily email reminder by clicking the link below:
I can’t wait to share what’s in store for us and to celebrate with you when we reach the 19th of October. Win or lose, we know that amazing things are in store for Handcrafted Honey Bee, and we want you to be right there with us when it happens!