A little bit about our experience with our hands-on Clay Mask Experience at a show last week, as well as some tips on how to customize any clay mask base you have by changing up the liquids you use.
This last weekend, we had a great time at the Patchwork Show in Santa Ana. The weather was great, the crowds were good, and we had a ton of fun trying something new at our booth: a hands-on “Clay Mask Experience” Bar, where passers-by could come by and make a customized mask base on the spot.
Anyone who visited the tent could make their own clay mask with the clays and additives of their choice. I walked them through the process and recommended different combinations based on the skin types they described to me.
When each customer was done making her mask, she’d pick out a label for her jar that made her feel confident and beautiful whenever she looked at it.
Because we were able to save on the cost of packaging and labor, we were able to keep the cost to $10 per jar, which was a win/win for everyone!
We had a lot of fun and I loved connecting with the customers as we talked about the unique characteristics of each person’s skin. That’s one of my favorite parts of the job. It also gave our customers the opportunity to gain confidence making skin care from scratch–because it really is an easy thing when the process is laid out for you and all of the materials are provided! (And that’s always what I hope to accomplish with my skin care kits as well.)
I was really happy to come home that night to see that one of our amazing customers had already posted a review on our Facebook page: “So impressed with the customization. Made me feel more beautiful before I ever even used it ♡”
One of the things I sent our customers home with was a little sheet that gave them different ways to customize each individual mask they make from the base. How do you customize a single mask if the base is the same, you ask? Easy…just change up the liquid!
The process of making a mask from a base is simple. The base itself stays dry until you take out just what you need to make one mask–usually an amount that is about the size of a quarter or so. Then, the base is mixed with the liquid of your choice to make a paste, and the paste is applied to the face, allowed to dry (about 5-7 minutes), and then gently washed off.
The great thing about making one mask at a time is that you can take a mask base that has already been customized for your skin type (with specific clays and additives that work for you) and customize it even further per use by changing up the liquid. So if your skin is needing a little bit of extra soothing, you can use aloe juice for that particular use. If you are wanting a mask that will help utilize the smoothing power of lactic acid, use a full-fat milk for your liquid. Each week can be an entirely new clay mask experience!
Here’s the guide I sent home with our customers so they could have fun using the liquid of their choice when making their mask. It’s just a starting point…the options are literally endless.
Some Options for Liquids to Use with Your Mask
Water: the easiest and most convenient option! It’s readily available and does a great job of hydrating your mask.
Hydrosols: Also known as floral waters, you can use hydrosols like lavender or rose waters to substitute part or all of the water in your mask. Each hydrosol has different benefits—personally I love what rose water does for my skin!
Aloe Juice: Using aloe juice to hydrate your mask is a wonderful way to utilize the soothing benefits of aloe while getting the toning/detoxifying benefits that a clay mask can give. Substitute part or all of your liquid with fresh aloe juice.
Milk: Any full-fat animal milk contains lactic acid, which will help those skin cells continue to keep up their natural regeneration at a healthy rate. Use for part or all of your liquid.
Coconut milk: Coconut milk is wonderful for the skin because it is high in magnesium, calcium and phosphorus. Give your skin a treat by substituting part or all of your liquid with coconut milk.
Orange juice: Adding a teaspoon of orange juice to the liquid in your mask is great for skin that is acne-prone. Just make sure you are extra-careful to avoid the eyes!
As I mentioned before, these are just starting points. You could also consider other alternatives like raw honey, yogurt, avocado, mashed pumpkin, banana, and egg to include in the liquid portion of your mask. Just whisk with your liquid and enjoy the benefits!
And if you don’t have a mask base yet, don’t worry! We’ve got you covered. If you want to customize your mask specifically for your skin type, try out our DIY Clay Mask Kit (it takes just 5 minutes to make!). Or, if you want it made for you already, we have options for both normal to oily and dry/sensitive skin in our Created Collection with our “Beautiful You” Clay Masques.
What liquids have you tried in your mask? I’d love to hear about your experiences!