The following is a transcript for Girl-Preneur Power, episode 3. For the video and more resources, visit http://girlpreneurpower.com.
Welcome to Girl-Preneur Power, a short series that teaches you how to run your own kid-business.
I'm Stacia Guzzo from Handcrafted HoneyBee, and in this episode, we're going to be talking about figuring out who you are and getting the word out about it!
In the first episode of this series, we talked about the benefits and challenges of running your own kid-business. And in last episode, we talked about how to figure out the cost and the price of your products. If you missed either of those episodes, you can go back and check them out at: http://www.girlpreneurpower.com.
In today's episode, we're going to be talking about how to give your business your unique stamp. In other words, how to make it your own. And then we'll talk about how to get the word out about it!
What Makes Your Business Special?
First, let's figure out: what makes this business special? What makes it unique? What makes it yours? The answers to that will give us the tools that we need later on, when we want to figure out the best ways to spread the word about your business.
You might remember that, for this series, we're using as an example, a Handcrafted HoneyBee Lip Balm Kit that makes 16 lip balms that you can make yourself and sell to your friends.
That's the example product we're using, but you don't have to use the Lip Balm Kit to get something out of this series. You can use whatever product speaks to your heart and makes you Dream Big.
Now, let's assume that we're selling our 16 lip balms that we talked about from Episode 2. Let's come up with why these lip balms are unique. What makes them special? What makes them yours?
I want you to come up with three descriptions, three reasons that these lip balms are absolutely awesome, more awesome than any lip balms your friends and family could get anywhere else.
- Maybe it's the fact that your lip balm is handmade, luxurious, or fun, or funky.
- Maybe it's the special way that you decorate your labels.
- Maybe you give some money back from your sales like Aleena in Aleena's LemonAid from Episode 1.
- Maybe you make your lip balms a different color than any other lip balms you see on the market.
- Maybe you give them fun names, like your favorite smoothie flavors.
See? There are a ton of ways that you can make your product different, special and uniquely yours.
If you need a little bit of extra help, a little bit of space to write this down, we do have a downloadable PDF at http://www.girlpreneurpower.com under the "Episode 3" tab. So you can go ahead, download that and print it out. Write down your ideas in that space, and that might help as well.
For this example, since our Lip Balm Kit has flavors that go along with ice cream, I think our pretend business that we're using in our example will have different flavors of lip balm that are named after ice cream treats.
Choosing Your Name
Now comes one of the most fun parts of having your own business: giving it a name!
A business name gives one of the very first impressions of your business to your customer. And it's going to be the thing that represents your product best when you're not there to talk about it.
Now, think of the reasons that you wrote down that set your particular business apart. Start thinking about words or phrases that call upon the special and unique characteristics of your business. Nothing super crazy. Nothing hard to spell. Nothing hard to pronounce. But something that is fun and memorable.
I think I will name our pretend business "Stacia's Lip Sundaes" It has my name in it, so it makes me feel like it's my own like it's special and associated with me, which will be nice for friends and family. And since our lip balms are named after ice cream treats, the "Lip Sundaes" is sort of a play on words for that.
Who's Your Customer?
So we have our unique characteristics for our business. We know what makes our business special. We have a name. Now we have to figure out: who exactly are we selling to? Who's our customer?
Think about the things that set your business apart, and who will buy your product, based on the type of people that like the things that set you apart.
For example, people that buy Stacia's Lip Sundaes will definitely be people that like ice cream will be people that like something that's a little bit more fun and playful and they're people that will like handmade lip balm.
Who will buy your product? Will it be moms who buy your product? Or other kids? Will it be people that like sports or like sweets?
It's important to think about these things because, once you figure out who you're selling to then you can figure out where to find them. And once you figure out where to find them, spreading the word will become easy.
Reaching Your Customer
Now, where will you will you sell your product? We'll talk a little bit more about online sales in the next episode, but for now, let's think about where you'll sell them in person.
Think back to what you just figured out. You thought about who would be buying your lip balm. What type of person would be buying your product? Now think about where that type of person hangs out a lot.
So, if your lip balm is sports-themed, for example, maybe you could talk to a coach at your school or to a local traveling team about selling them at games. Maybe even as a fundraiser.
It's also good to think about selling them to people who are already invested, who already care about what you're doing. So you should never discount selling to family and friends. They're going to be the ones that care the most at the beginning of your business because they care about you.
Another thought is talking to the administration of your school. They might know of different types of events where you can rent a table. For example, at a Christmas boutique or at a dance fundraiser.
In my example business, I'm going to invite all my family and friends over for an ice cream party! And I'm going to set up a little table in the corner of the room that has my lip balms for sale with a little sign that says: "Lip Balm Sundaes for sale."
Spreading the Word
Lastly, we need to figure out how to spread the word even farther about this business.
Your parents might want to post to their friends on social media, or you can print up flyers and post them or hand them out at school events (with permission, of course!). You could even mail letters to family and friends letting them know about the business you're starting.
But no matter how you decide to get the word out, you need to make sure you let people know how they can buy from you.
- What events will you be at?
- Will you have a lemonade stand? (For example, Aleena has specific hours when people can find her at her LemonAid stand.)
- Are you going to have a specific place where you are selling your products?
- Can friends and family call you to place an order?
- Or could they mail in a form to you to place an order?
No matter how you decide to get the word out, let people know how they can buy from you so it makes it as easy as possible for them.
For the ice cream party that I'm going to be having, I'm going to print up a flyer that tells all of my friends and family all of the fun ice cream flavors I'm going to have for them at the party, and make sure to mention that I'll also be selling lip balms that are also ice cream flavored at a table in the corner so they can make sure and bring their money!
And at the party, I can't forget to let people know how they could buy even more of Stacia's Lip Sundaes if they want to, once they run out or if they want to give as gifts for friends. So I might have a little card that says: "You can find me on this particular website," if I'm making a website, or that gives them another day that I'll be having a party.
If it's one of my relatives, of course I can give them my telephone number and tell them to give me a call if they want to order another one or give my mom a call if they want to order another one.
Make sure that you always have that line of communication open to people who want to buy your products, and let them where they can go if they'd like to buy more later on.
In the next episode, we're going to be talking about the challenges and opportunities of running an online business.
We'll talk about important things you'll need to know if you're under 18 and you want to run your own online shop. And we'll talk about other exciting ways to build your online presence.
For notes from this episode, plus a free downloadable PDF that will help you figure out the special ingredient for your business, head on over to: http://www.girlpreneurpower.com We'll see you there, and we'll see you next time!